Forecast and Analysis of China’s Medical Tourism Industry from 2018 to 2022
Analysis of Influencing Factors I. Favorable Factors (1) The government supports the development of the medical tourism industry. In May 2017, the National Health and Family Planning Commission, the National Development and Reform Commission, the Ministry of Finance, the National Tourism Administration, and the State Administration of Traditional Chinese Medicine jointly issued the five ministries.Guidance on Promoting the Development of Healthy Tourism.
The opinion clearly stated that by 2020, we will build a group of healthy tourism bases with unique characteristics, form a collective health tourism brand, promote the collection of healthy tourism development models and typical experiences that adapt to different regional characteristics, and create an international health tourism destination.
By 2030, a relatively complete health tourism service system will be basically established. The capacity of health tourism services will be greatly improved, and the development environment will be gradually optimized. More and more internal tourists will gradually become healthy tourism destinations and upgrade the level of industrial development.
(2) 鈥淗ealth + Tourism鈥?development model has great potential for environmental pollution, high pressure, sub-health and other modern urban life issues that make people pay more and more attention to the pursuit of a healthy lifestyle. From the market demand, tourists from the initialTraveling to tourism, transforming into a more pursuit of leisure quality, in-depth experience of life in different places, development of medical tourism, and old-age tourism will become a breakthrough in the transformation of the traditional tourism industry.
At present, more and more health tourism products have been launched throughout the country: Beijing’s many TCM health culture tourism routes – the Summer Palace tastes medicated diet, the Bell and Drum Tower Hutong visits the famous medical hall, the Great Wall’s foot care tea ceremony, and the old-fashioned Chinese medicine shop are all subject toGreat tourists welcome; Daqing of Heilongjiang explores the industrial integration development model of 鈥渟ports + tourism + health鈥?to help transform and upgrade the economic structure; Jiangsu Maoshan exerts its ecological resources advantage and has created a national TCM health tourism demonstration zone and small health and health features.town.
In addition, the creation of local health hotels and resorts, the development of organic farms, and the spas and food products of tourist destinations have stimulated local tourism investment and consumption.
In the future, medical institutions will strengthen cooperation with tourism enterprises, promote medical services and tourism services, expand service space, extend the industrial chain, and provide visitors with comprehensive health services such as physical examination, health management and medical services. Medical tourism has huge market space.And development potential.
(3) The advantages of medical tourism in the domestic medical tourism industry and the traditional cultural advantages and value of traditional Chinese medicine include the relatively low price of medical services, sufficient domestic human capital, a certain foundation for domestic medical research and development, and infrastructure construction in place.A mature policy and legal environment and a relatively open market economy environment.
From a micro perspective, the cost of long-term medical services is reduced, mainly because of the low cost of both tangible capital expenditures and skilled medical personnel.
This advantage extends beyond invasive and diagnostic medical travel.
In addition, the combination of high-tech medical technology and traditional Chinese medicine, and the rich medical tourism attractions have increased the potential appeal as potential medical tourism.
Second, the unfavorable factors (1) The level of foreign critical care is higher than that of domestic severe medical tourism. Tumor patients are the main target of service. Most of them are no better treatment programs in the country or diseases that are incapable of being recognized by the domestic.
The annual expenditure of the United States in the field of medical research is dozens of times per year, so their research results and new technologies are not comparable to the state.
In addition to the United States, Germany, the United Kingdom and other advances also have very leading treatment technology, the imbalance of medical development in countries around the world has led to patients with major diseases more trust in foreign medical standards, so in this field, domestic consumer outflows, China does not haveCompetitive advantages.
(2) The foundation of industrial internationalization is relatively weak. The ability of high-end medical services is the basis for the development of an international medical tourism industry.
China’s best quality medical resources are concentrated in public hospitals, and the functional positioning of public hospitals is not exactly the same as the positioning of international medical tourism services. In particular, there are questions about the use of public hospital resources to provide special services for foreign patients.Foreign hospitals with large scale and high medical level, private hospitals are very rare; the existing few medical institutions that provide international medical tourism services are mainly concentrated in a few cities with advanced medical technology and equipment, and rich in health care resources or natural ecology.In areas with superior environmental conditions, its products are too monotonous, and only in the physical examination and recuperation, a complete industrial chain has not been formed.
The foundation for domestic development of the international medical tourism industry is relatively weak.
(3) Professional medical tourism service organizations and compound talents still lack stage medical tourism. In addition to certain medical conditions and technical support, it is also necessary to provide guided tours for people with both medical and tourism skills.
At present, there are relatively few institutions for professional military medical tourism services in China. Most of the tourism agencies mainly use traditional tourism methods to provide services. Most of the tourism practitioners have relatively different academic qualifications and professional standards, and there is no special personnel organization to train the team’s medical care.Knowledge, lack of business knowledge and literacy of the practitioner team is basically difficult to provide professional services such as medical record translation, and even difficult to communicate and communicate with tourists in convalescence or medical care.
The lack of professional medical tourism service organizations and compound talents is an expected problem for domestic enterprises to realize the internationalization of medical tourism.
Based on the above factors, we expect that the size of China’s medical tourism market will reach US$112 billion in 2018, and the compound annual growth rate in the next five years (2018-2022) will be about 19.
45%, the medical tourism market will reach 228 billion yuan in 2022.
Chart Investment Consultant on China’s medical tourism market scale forecast data from 2018-2022 Source: China Investment Consulting Industry Research Center